University Campus Suffolk required a marketing campaign designed to persuade students to take part in the student surveys. Firstly, I helped UCS to create a brand identity for their surveys, titled Help Us Help You. Since then, I have helped illustrate and develop five completely different approaches that have represented the campaign each year, giving it a welcomed refresh. This year the campaign was based around a Post-it note theme. A series of hand crafted typographic messages were implemented onto 100s of neon Post-its, that were strategically placed all over the university, ensuring the surveys couldn’t be missed. Since the new designs in 2012, UCS have seen an increase in uptake of the surveys from the results back in 2011.
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